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Ashfords Advisory

Strategic Grant Applications

Grant funding is competitive. Expertise and communication determines who gets through.

Applying for funding isn’t just about filling in forms. It’s about presenting the right project, to the right body, with the right evidence, all at the right time. Each part of the submission needs to land clearly, directly, and with purpose.

Strategic grant applications focus on impact. That means choosing the best fit grant, shaping the proposal to speak directly to its criteria, and building a submission that stands up to scrutiny. Scope, feasibility and financial structure are explored early, so effort is well placed.

This structured process of positioning projects in line with how funding is awarded is critical The value is not only in securing the grant, but also ensuring the work behind it is well-defined, reportable and capable of driving outcomes.

"Ashfords helped our business define our strategy and goals for both the near and medium term. They helped us see a path forward to execute on our strategy, and helped our team deliver this with monthly cadence. Highly recommend their services for any business that is growing and could benefit from external (and unbiased) input to help define the roadmap and way forward."

Fiona Marshall

Director, Freight People

Ashfords Advisory — Strategic Grant Applications FAQs

Common Questions, Answered

What types of grants can businesses apply for?

Options include government, industry and innovation-focused programs. Each has its own eligibility rules, funding limits and assessment criteria.

How long does the application process take?

Timelines vary. Application preparation may take several weeks. Assessment periods differ by program and can extend from weeks to months depending on review complexity.

What happens if the application is unsuccessful?

Feedback is reviewed to strengthen future submissions. Alternative opportunities may be assessed based on timing, scope and alignment with the original proposal.

Clear proposals are easier to back by boards, banks, and investors.

Well-structured grant submissions often clarify wider business priorities. The same rigour supports capital raising, business planning and funding through other channels.

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